CHAPTER 13: CREATING COLLABORATIVE PARTNERSHIPS THROUGH E-BUSINESS

Creating Collaborative Partnerships Through E-Business

E-Business:
  • the internet is a powerful channel that presents new opportunities for an organization to:
    • touch customers
    • enrich products and services with information
    • reduce costs
  • how do e-commerce and e-business differ?
    • e-commerce- the buying and selling of goods and services over the internet
    • e-business- the conducting of business on the internet including, not only buying and selling, but also serving customers and collaborating with business partners

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E-Business Model:
  • E-business model- an approach to conducting electronic business on the internet
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Business-to-Business (B2B):
  • Electronic marketplace (e-marketplace)- interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities
Business-to-Consumer (B2C):

  • common B2C e-business models include:
    • e-shop - a version of a retail store where customers can shop at any hour of the day without leaving their home or office
    • e-mall - consists of a number of e-shops; it serves as a gateway through which a visitor can access other e-shops
  • business types:
    • brick-and-mortar business
    • click-and-mortar business
    • pure-play business
Consumer-to-Business (C2B):
  • Priceline.Com is an example of a C2B e-business model
  • the demand for C2B e-business will increase over the next few years due to customer's desire for greater convenience and lower prices
Consumer-to-Consumer (C2C):
  • online auctions
    • electronic auction (e-auction) - sellers and buyers solicit consecutive bids from each other and prices are determined dynamically
    • forward auction - sellers use as a selling channel to many buyers and the highest bid wins 
    • reverse auction - buyers use to purchase a product or service, selecting the seller with the lowest bid
  • C2C communities include:
    • communities of interest - people interact with each other on specific topics, such as golfing and stamp collecting 
    • communities of relations - people come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts
    • communities of fantasy - people participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan 
E-Business Benefits and Challenges:

  • E-Business benefits include:
    • highly accessible 
    • increased customer loyalty
    • improved information content
    • increased convenience
    • increased global reach
    • decreased cost
  • E-business challenges include:
    • protecting consumers
    • leveraging existing systems
    • increasing liability
    • providing security
    • adhering to taxation rules
  • There are numerous advantages and limitations in e-business revenue models including:
    • transaction fees
    • license fees
    • subscription fees
    • value-added fees
    • advertising fees 
E-Business Tools for Connecting & Communicating:

  • e-mail 
  • instant messaging
  • podcasting
  • videoconferencing
  • web conferencing
  • Content Management System (CMS)
Mashups:
  • Web mashup - a web site or web application that uses content from more than one source to create a completely new service
    • application programming interface (API) - a set of routines, protocols, and tools for building software applications
    • mashup editor - WSYIWGs (What You See Is What You Get) for mashups 




FRIDAY
1 DECEMBER 2017









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