CHAPTER 2: IDENTIFYING COMPETITIVE ADVANTAGE
MGT300 Chapter 2: Identifying Competitive Advantage Explain why competitive advantages are typically temporary. List and explain each of the five forces in Porter's Five Forces Model. Compare Porter's three generic strategies. Describe the relationship between business processes and value chain. What is competitive advantage? A product or service that an organization's customers place a greater value on than similar offerings from a competitor. Unfortunately, CA is temporary because competitors keep duplicate the strategy. The, the company should start the new competitive advantage. FIVE FORCES MODEL Buyer Power: High- when buyers have many choices of whom to buy Low- when their choices are few. To reduce buyer power (and create competitive advantage), an organization must make it more attractive to buy from the company not from the competitors. Best practices of IT-based Supplier Power High- when buyers have few choices of whom t